Capsi
A brand that produces chemical capsules
A brand concept created for the Corporate Identity course in college. Capsi is a brand that produces chemical capsules for reducing plastic in the household. Instead of buying new detergents, just buy new capsules.
Client
Capsi
Scope of the project
Communication strategy Corporate identity
Industry
Chemical
Date
August 2023
A brand with an innovative approach to the problem of frequent purchase of chemical materials. Communicating with consumers in a direct way, despite the seriousness of the problem. Supporting the activities of other environmental groups, and influencing customer awareness through its campaigns.
The brand's core values include Zero Waste style, minimalism and innovation and education. An innovative approach to reducing plastic. The brand would mainly rely on communication through social media.